In early 1988, Dartmouth Printing adopted the teachings and approach of Dr. Deming as part of its business philosophy; not as a marketing ploy, but as a way to demonstrably fine-tune our existing levels of quality control and customer satisfaction. In doing so, we have increasingly focused on these critical issues:
Quality is defined by the customer. As a Deming organization, Dartmouth Printing is driven to meet and exceed the needs of its customers.
Quality improvement is achieved by focusing on the process - the way we do things - not just the final product.
Quality and its improvement are dependent upon tapping the knowledge and resources of the people who actually produce the product.
For us, the Deming approach has influenced the way we do business in ways that are both significant as well as subtle. As an organization, we strongly believe we are more sensitive to the needs of our customers. We also believe that our efforts to meet their needs are more "team" oriented, generating a sense of pride and professionalism in all our employees.
For our customers, the benefits of the Deming approach are far-reaching as well. Beyond the quality and consistency of the final product, costs and waste are reduced as the result of the ongoing efforts to find more effective ways to produce a publication. In essence, the Deming approach gives you, the customer, and your publication top priority.
